Hong Kong (CNN Business)HSBC is slowing down a lot of its US business to direct its concentration toward more extravagant customers.

The British bank reported Wednesday that it was shutting the greater part of its retail banking areas in the nation, decreasing its present impression from 148 branches to around 25. Those that will remain will be transformed into global abundance the executives habitats.

While HSBC (HBCYF) will stay in the United States, its group there will change the focal point of its retail business to “worldwide banking and abundance the executives” — and explicitly the “requirements of internationally associated prosperous and high total assets customers,” it said in an articulation.

The choice to pull back was generally expected. HSBC has over and over cautioned of the need to reduce expenses as of late, particularly in the United States, where it has since quite a while ago battled to acquire a traction among ordinary buyers.

“We are satisfied to report the offer of the homegrown mass market of our US retail banking business. They are acceptable organizations, yet we came up short on the scale to contend,” CEO Noel Quinn said in the explanation.

“This next part of HSBC’s essence in the US will see the group center around our serious qualities, associating our worldwide discount and abundance the board customers to different business sectors all throughout the planet.”

The London-based loan specialist is currently wanting to auction pieces of its business to other US players.

It said Wednesday that Citizens Bank, for instance, which is situated in Rhode Island, had consented to purchase its retail unit on the East Coast, just as an online portfolio, which traverses about 800,000 clients and 80 branches.

Over on the West Coast, Cathay Bank, which charges itself as the “most seasoned working bank” in the nation established by Chinese Americans, plans to buy HSBC’s retail tasks, which incorporates 10 branches and approximately 50,000 clients.

The two arrangements are forthcoming administrative endorsement.

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