Titled “Pitch Deck Secrets to Raise Money for Your Project,” the new article aims to equip readers with the skills they need to prepare compelling presentations. It is especially geared toward early-stage startups that are still raising their first round of capital.
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Fred Cary, CEO of IdeaPros, has studied the first pitch decks of major startups like Facebook and Airbnb and shares key insights via the report. These include strategies that founders should emulate, as well as mistakes that should be avoided.
THE REALITY OF FUNDING
While business pages are filled with news of startups clinching new rounds of funding, securing capital is actually the exception rather than the rule. Indeed, a Forbes article notes that only 1% of all startups received any seed capital.
Cary notes: “With such a minuscule chance for success, it is vital that you have a pitch deck that clearly states why your business idea is unique and why it will be profitable. Indeed, many excellent business ideas have never seen the light of day because their investor deck could not do them justice.”
LESS IS MORE
The report also highlights the reality that most investors are inundated with proposals and thus have very little time to review pitch presentations. Hence, the guide offers valuable advice on how to keep a deck brief without sacrificing impact. More importantly, it spotlights the critical sections that all investors will look for in a pitch presentation.
STARTING WITH THE PROBLEM
Cary notes that products and services are, in essence, solutions made incarnate. Hence, the most effective pitch decks immediately identify the problem a startup tries to solve and explain why it’s important to address. Likewise, the deck should make a convincing case for how the startup will resolve the previously identified challenge.
COMPELLING BUSINESS MODEL
Also included in the report is a guide on how to persuasively explain the revenue-generation model — the most important factor for investors. Likewise, it offers practical tips on preparing pitch decks when selling a physical product versus an app.
The report can be read at no cost at https://www.ideapros.com/blog/pitch-deck-secrets-to-raise-money-for-your-project. Business leaders who wish to learn more fundraising techniques can likewise explore the consultancy’s blog post for other guides.
Those who want to get a professional review of their current investor pitch deck can book a session with IdeaPros by visiting https://www.ideapros.com/start-now
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