Andy Rubin’s Essential may get another opportunity at life. Nothing, the new startup from OnePlus prime supporter Carl Pei, has procured the organization’s marking. Burrowing through the UK Intellectual Property Office data set, Google found that Rubin moved responsibility for brand names and logo to Pei’s new pursuit on January sixth, 2021. It’s not satisfactory if the startup likewise got Essential’s licenses, nor how it intends to manage the logo and brand names since it possesses them.
At the point when Pei initially shared insights regarding Nothing recently, he said its first item would be a couple of remote headphones and guaranteed more gadgets later in 2021.
“We’re building an ecosystem of smart devices,” he told . “We’ll start with simpler products, wireless earbuds. We’re going to have multiple products throughout the year, not just audio products, and eventually we want to build it so these devices talk to each other.”
In the event that purchasing up Essential’s brand names is a sign Nothing intends to deliver a telephone, the organization is betting the tradition of Rubin’s startup will do it good overall. For the entirety of its failings, Essential had an energetic fanbase that cherished the PH-1, the solitary telephone it delivered. Notwithstanding, the organization got buried in discussion after it came out that Rubin might not have been straightforward about the specific reasons he left Google in 2014.
Regardless of whether Nothing ends up sitting on the brand names, Essential’s heritage is probably going to live otherly. Toward the finish of 2020, in excess of two dozen previous representatives wound up at OSOM Products, an organization established by Jason Keats, Essential’s previous head of R&D.
The startup plans to deliver a security centered Android gadget later this year.Meanwhile, Nothing has promised to share more insights concerning its forthcoming gadgets toward the finish of February.
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